Old Town Coppell

Brand Identity, Print and Graphics

Old Town Coppell is the City of Coppell’s historical district which is the original settlement of the late 19th century. Revitalization to the community and new development required a brand identity to help attract new businesses, residents and visitors. I worked closely with the City to create a logo, advertising and printed material. The logo was inspired by ornate wrought iron gates of the period. Gates symbolize new beginnings, security and opportunity which fit perfect for this project. I also included elements from the wayfinding signage and the City’s logo.